• Real Estate Captured

5 Reasons Why Professional Real Estate Photography Matters

Updated: Dec 14, 2020

We have been in the real estate business for many years. Through professional real estate photography, we have enabled realtors and homeowners to sell homes at remarkable rates. However, the journey hasn’t been easy. Particularly because most clients are yet to be introduced to the significance of professional photography when it comes to selling homes.

To bridge the gap between realtors and real estate photographers, we have compiled 5 reasons that explain the importance of real estate photography and why you should hire a professional to do it.


Gone are the days when people would visit multiple homes to survey the landscape. Today, buyers can scroll through a multitude of options from the comfort of their homes. According to research, 98% of buyers use online images to decide whether they want to visit the property or not. Now at this point, if your portfolio contains an array of beautifully shot, high-quality photographs, the chances of buyers contacting you are high.


Undoubtedly, competition in the real estate business is fierce. Every real estate agent aspires to stand out from its competitors. For this purpose, a professional real estate photographer will help you hit the target. He/she will adorn your portfolio will breathtaking shots that will help you cut through the noise. By making professional real estate photography an integral part of your brand, you’ll have the edge over competitors.


According to research, homes with professionally shot images sell 50% faster than homes with low-quality images that are shot by amateurs. Moreover, professional real estate photography can take your marketing game up a notch; you can attract a handsome amount of online traffic by sharing an array of attractive images on varying social media platforms. And naturally, the greater foot-traffic your home generates, the quicker you will be able to sell it.


Professional real estate photography does not only make your home sell quicker, but it also helps you seal the deal at a price of your choice. It is reported that homes with professional photography are sold for $3,000-$11,000 more. This is because professional real estate photographers know what selling points people are attracted to; they, therefore, highlight and portray them beautifully in their photographs.


Being a real estate agent is a tiresome job. And handling the complicated photography work yourself is the last thing you would like to fit in your schedule. Moreover, professional real estate photography requires more than just time; you need to invest in expensive equipment such as professional cameras; you also need to master the skills of capturing striking images and editing them. Therefore, instead of muddling yourself in all the nooks and crannies of professional real estate photography, hiring a professional photographer is your best bet. Not only will he/she reduce your workload, but he/she will also help you market your home better.

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